We’re on a crazy, madcap mission to get people to eat more seafood, and especially salmon. Approximately 70% of our planet is covered by water, yet only around 2% of the world’s food supply comes from the ocean. We are here to do something about that.
We like to say “Salmon is good”, and we also know that MOWI is goodness. Why? Here we go…
Since we have a thorough and careful selection of our salmon in several phases of the farming process, we are able to provide you with the very best of our very best – only these join the exclusive club known as ‘MOWI salmon’.
At Mowi, our salmon has 20 % more Omega-3 than our standard salmon. This is due to our unique feed, rich in marine ingredients, and our careful selection process.
Omega-3 is so very important for the well-being of your heart and your brain development. It sounds a bit like a space-ship, maybe because they are rocket-fueled packets of goodness…that we should all get more of. That’s why our salmon has more Omega-3. Our salmon is also full of important vitamins such as B12, E and D, plus the mineral’s selenium and iodine. These are important nutrients for people of all ages. It’s also a little-known fact, but our MOWI salmon has never been treated with antibiotics.
Lift-off!
The Aquaculture Stewardship Council (ASC) is the most rigorous and strictest environmental standard for responsible aquaculture. This was created in collaboration with WWF (No, not the big men wrestling in lycra, the ‘World Wide Fund for Nature’). All MOWI sites are ASC-certified, and the Mowi company has the most ASC-approved sites of any company involved in salmon farming.
In order to ensure the higher levels of Omega-3, we have developed a unique feed for our salmon, which is bursting with marine ingredients. This has been developed with the knowledge and understanding of what the salmon themselves would choose to eat in the wild, using ingredients which are important to the salmon’s health and wellbeing.
The methods we use to farm our MOWI salmon have evolved successfully over decades, always following the best example set by Mother Nature. This means creating a safe and gentle environment for our salmon, so that you get the high quality you expect from us.
And it’s not just the seas around us that are super-chilled, we are all about reducing the salmon’s stress and interfering as little as possible, so our pens are 98 % water and 2% salmon, giving them plenty of room to move around and strong currents which help to build their muscles.
At Mowi we are very proud of our own ‘Mowi breed’, originating from the wild rivers of Western Norway; the Vosso and the Årøy. This is a strong and robust salmon, which we have been caring for since 1964.
Today, we are rearing the 12th generation of the Mowi variety and continue to do so with the wellbeing of our fish at the heart of all that we do and value.
You have a right to care about how your salmon was farmed and raised, and that is why we’re giving you this handy tool to help you understand where our salmon comes from. It’s very important to us to recognize that each fish has its very own story – find out the one behind yours…
Our story starts in 1964 with a group of enthusiasts with energy, willpower, persistence and the unwavering belief in the new idea of farming the sea.
It all began on the small, sparsely inhabited island of Varaldsøy in the Hardanger Fjord and in the little town of Bergen. New ideas, bold visions and untold risks were all central to the start-up and development of our Mowi salmon farming adventure. From keeping a few fish in a net by a pier in the backyard, Mowi quickly became a pioneer and eventually the largest producer of farmed salmon in the world.
“I think we’re going to the moon because it’s in the nature of the human being to face challenges. We’re required to do these things just as salmon swim upstream.”
Neil Armstrong