Our story; from farm to fork
From our carefully nurtured broodstock, to the final product you buy in the store, every aspect of MOWI salmon is managed in exquisite detail, with total transparency throughout the journey. That's our MOWI promise to you.
We believe in the sea
(...that is why all our salmon is ASC certified)
The Mowi breed
Originally from wild Norwegian rivers, our unique MOWI salmon is now in its twelfth generation. Our carefully selected lineage ensures the unsurpassed premium quality and consistency that you will only find with MOWI salmon.
Living in harmony with our oceans
Both our planet’s surface and our brains are approximately 70% water, and yet only 2% of our food comes from the ocean; it’s time to get smart and manage the finite resources we have in a more responsible way. Aquaculture is one of the world’s fastest growing food production sectors and it now provides over half of the seafood eaten around the planet. Responsible fish farming is a key solution in the provision of sustainable food for humanity and we are proud to take a leading role in this fast-growing industry.
MOWI salmon is a powerhouse of essential vitamins and minerals. In addition to extra Omega-3, it also has B12, E and D, plus selenium and iodine. The welfare of our salmon is high, and for our dedicated farmers, the welfare of our fish always comes first. Responsible farming is important to us – and you don’t just need to take our word for it, because 100% of MOWI salmon is third-party ASC certified. You can trace our salmon from farm to fork, the journey of your MOWI salmon is 100% traceable with our handy QR tool.
Not only is our salmon good for you, preparing a MOWI feast is a breeze.
There’s more on the amazing health benefits of omega-3s below, by the way, so keep on reading. Interestingly, although DHA, which is one of the main omega-3s, does occur in terrestrial foods, the quantities available are insignificant: the primary source of DHA is seafood. The role of this nutrient in cognitive function is also extremely important: there’s increasing evidence that early hominid brain development was linked to our consumption of omega-3s in seafood – it’s possibly what separates us from chimpanzees!
20 % more Omega-3s
Due to our unique feed, our MOWI salmon has 20% more Omega-3s than standard salmon. This power-pack of omega-3s confers some amazing health benefits t...
Due to our unique feed, our MOWI salmon has 20% more Omega-3s than standard salmon. This power-pack of omega-3s confers some amazing health benefits to both your body and your brain. DHA is a type of omega-3 that not only helps reduce inflammation and the risk of cardiovascular diseases, it also facilitates and acts as an electrical signalling system, allowing us to think! Recent research highlights the positive impact that DHA has throughout the spectrum of human health; it is an essential component of early fetal brain development and helps maintain a healthy immune system. It’s role in cognitive function is also extremely important. With enhanced omega-3s, MOWI salmon is truly a super-fuel.
The Aquaculture Stewardship Council’s (ASC) mission is “To transform aquaculture towards environmental sustainability and social responsibility…”. ASC...
The Aquaculture Stewardship Council’s (ASC) mission is “To transform aquaculture towards environmental sustainability and social responsibility…”. ASC standards, therefore, robustly address the key environmental and social concerns of aquaculture production. Farmers seeking approval must rigorously and continuously adhere to strict requirements if they are to successfully pass third-party audits and achieve certification. All MOWI sites are ASC certified, in fact, our company has more ASC-approved sites than any other salmon producer in the world.
Farmed with care
Our on-farm husbandry is second to none because caring for our fish is at the heart of everything we do. The methods we use to farm our MOWI salmon ha...
Our on-farm husbandry is second to none because caring for our fish is at the heart of everything we do. The methods we use to farm our MOWI salmon have evolved and been perfected over decades of dedication and innovation. MOWI salmon are reared in low densities (98% water to 2% salmon) in free-flowing ocean waters, which gives them plenty of room to roam. Our premium salmon are fed on a diet that closely emulates that which is eaten by their cousins in the wild. We make our MOWI salmon feed in our own feed plants following our unique, bespoke recipe. This care and attention to detail is easily discerned in our final product, which has one of the highest levels of Omega-3s you will find in any seafood.
The Mowi lineage
We are very proud of the heritage of the MOWI breed, which has a distinguished provenance passing through twelve generations of salmon. This lineage c...
We are very proud of the heritage of the MOWI breed, which has a distinguished provenance passing through twelve generations of salmon. This lineage can be traced back to the origins of our company, in 1964, when the first wild broodstock were collected from the Vosso and the Årøy rivers of Western Norway. This lineage of strong and robust salmon consistently delivers a product of unsurpassed, premium quality and lies at the heart of all that we do and value.
Our traceability tool
MOWI salmon is
100 % traceable
You have a right to care about how your salmon was farmed and raised, and that is why we’re giving you this handy tool to help you understand where our salmon comes from. It’s very important to us to recognize that each fish has its very own story – find out the one behind yours…
How it works
Scan the QR code on the packaging using your phone's camera or QR code scanning application, which you can download from the APP Store or Play Store.
You will automatically be redirected to our app, where you can learn all there is to know about the MOWI salmon you hold in your hands.
Learn how to cook delicious MOWI meals.See our recipes
Pioneering since 1964
Our adventure started in 1964 on the small and sparsely inhabited island of Varaldsøy, in the Hardanger Fjord, and in the little town of Bergen. A small group of enthusiasts, fueled with a bold vision, untold energy, and a love of everything to do with fish, became the pioneers of a new idea borne of an age-old tradition: farming the sea.
From its backyard beginnings, Mowi is now a world leader in the field of marine farming, producing more farmed salmon than any other company. Although much has changed over the intervening decades, our pioneering spirit remains the same now as it was in the beginning, allowing us to stay at the forefront of this exciting, dynamic and rapidly evolving industry.
“I think we’re going to the moon because it’s in the nature of the human being to face challenges. We’re required to do these things just as salmon swim upstream.”