From our carefully nurtured broodstock, to the final product you buy in the store, every aspect of MOWI salmon is managed in exquisite detail, with total transparency throughout the journey. That's our MOWI promise to you.
(...that is why all our salmon is ASC certified)
Originally from wild Norwegian rivers, our unique MOWI salmon is now in its twelfth generation. Our carefully selected lineage ensures the unsurpassed premium quality and consistency that you will only find with MOWI salmon.
Both our planet’s surface and our brains are approximately 70% water, and yet only 2% of our food comes from the ocean; it’s time to get smart and manage the finite resources we have in a more responsible way. Aquaculture is one of the world’s fastest growing food production sectors and it now provides over half of the seafood eaten around the planet. Responsible fish farming is a key solution in the provision of sustainable food for humanity and we are proud to take a leading role in this fast-growing industry.
MOWI salmon is a powerhouse of essential vitamins and minerals. In addition to extra Omega-3, it also has B12, E and D, plus selenium and iodine. The welfare of our salmon is high, and for our dedicated farmers, the welfare of our fish always comes first. Responsible farming is important to us – and you don’t just need to take our word for it, because 100% of MOWI salmon is third-party ASC certified. You can trace our salmon from farm to fork, the journey of your MOWI salmon is 100% traceable with our handy QR tool.
Not only is our salmon good for you, preparing a MOWI feast is a breeze.
There’s more on the amazing health benefits of omega-3s below, by the way, so keep on reading. Interestingly, although DHA, which is one of the main omega-3s, does occur in terrestrial foods, the quantities available are insignificant: the primary source of DHA is seafood. The role of this nutrient in cognitive function is also extremely important: there’s increasing evidence that early hominid brain development was linked to our consumption of omega-3s in seafood – it’s possibly what separates us from chimpanzees!
You have a right to care about how your salmon was farmed and raised, and that is why we’re giving you this handy tool to help you understand where our salmon comes from. It’s very important to us to recognize that each fish has its very own story – find out the one behind yours…
Our adventure started in 1964 on the small and sparsely inhabited island of Varaldsøy, in the Hardanger Fjord, and in the little town of Bergen. A small group of enthusiasts, fueled with a bold vision, untold energy, and a love of everything to do with fish, became the pioneers of a new idea borne of an age-old tradition: farming the sea.
From its backyard beginnings, Mowi is now a world leader in the field of marine farming, producing more farmed salmon than any other company. Although much has changed over the intervening decades, our pioneering spirit remains the same now as it was in the beginning, allowing us to stay at the forefront of this exciting, dynamic and rapidly evolving industry.
“I think we’re going to the moon because it’s in the nature of the human being to face challenges. We’re required to do these things
just as salmon swim upstream.”