We take care of all aspects of our salmon farming, from the feed we give to our salmon to the final product you can find in stores. We know this transparency is as important to you as it is to us.
(...that is why all our salmon is ASC certified)
As far as we know, we're the only salmon farmer with our own breed of salmon. It originates from the wild river waters of Western Norway. It is the Mowi breed!
We’re on a crazy, madcap mission to get people to eat more seafood, and especially salmon. Approximately 70% of our planet is covered by water, yet only around 2% of the world’s food supply comes from the ocean. We are here to do something about that.
We like to say “Salmon is good”, and we also know that MOWI is goodness. Why? Here we go…
Since we have a thorough and careful selection of our salmon in several phases of the farming process, we are able to provide you with the very best of our very best – only these join the exclusive club known as ‘MOWI salmon’.
You have a right to care about how your salmon was farmed and raised, and that is why we’re giving you this handy tool to help you understand where our salmon comes from. It’s very important to us to recognize that each fish has its very own story – find out the one behind yours…
Our story starts in 1964 with a group of enthusiasts with energy, willpower, persistence and the unwavering belief in the new idea of farming the sea.
It all began on the small, sparsely inhabited island of Varaldsøy in the Hardanger Fjord and in the little town of Bergen. New ideas, bold visions and untold risks were all central to the start-up and development of our Mowi salmon farming adventure. From keeping a few fish in a net by a pier in the backyard, Mowi quickly became a pioneer and eventually the largest producer of farmed salmon in the world.
“I think we’re going to the moon because it’s in the nature of the human being to face challenges. We’re required to do these things just as salmon swim upstream.”