- Asia
- Europe
- North America
- Asia
- Europe
- North America
- Asia
- Europe
- North America
- Asia
- Europe
- North America
- Asia
- Europe
- North America
Salmon is Good. MOWI is Goodness.
We work with the ocean since 1964 to produce nutritious, delicious, and supreme-quality salmon. Caring for our fish is at the heart of everything we do — from our carefully nurtured broodstock, to the final product you buy in the store, every aspect of MOWI salmon is managed by us in exquisite detail.
- Asia
- Europe
- North America
Straight from our farms to your plate
We put care and attention into raising our fish: each MOWI salmon is hand-picked for its quality and colour, each slice and fillet is prepared with the utmost expertise. Only our best makes it to the supermarket shelf!
Our Products
Our high quality MOWI salmon comes in different cuts and sizes. In our core range we have a variety of cold-smoked…
Our high quality MOWI salmon comes in different cuts and sizes. In our core range we have a variety of cold-smoked, hot-smoked and fresh products. What’s more, the Mowi team of experts is constantly exploring the phenomenal variety of ways to prepare and consume salmon all around the world. From barbecue-ready to gravadlax. From hot-smoked to sashimi. We are developing and refining salmon in all its forms. Experience the wonderful colour, texture and marbling that is so typical of MOWI!
We Care
We care about the entire process from sea to fork of salmon and to bring the Goodness of MOWI to the home of consumers…
We care about the entire process from sea to fork of salmon and to bring the Goodness of MOWI to the home of consumers. We know that the stronger the fish, the more nourishing and palate-pleasing our salmon becomes.
Think of it this way – we take care of our fish so that they take care of you. It’s not all about goodness for the fish and our customers though, it’s crucial that we’re sensitive towards the environment that we work in too.
Tasty Recipes
We care about the entire process from sea to fork of salmon and to bring the Goodness of MOWI to the home of consumers…
As well as being among the world’s healthiest ingredients, salmon is one of its most versatile. Whether you’re looking for special occasion meals, seasonal dishes, gourmet classics or simple everyday meals, get inspired by our recipes on our local websites and create your own MOWI feast!
Sustainability
Caring for our salmon means caring for the environment too. We believe that responsible fish farming is a key solution…
Caring for our salmon means caring for the environment too. We believe that responsible fish farming is a key solution in the provision of sustainable food for humanity and we are proud to take a leading role in this fast-growing industry.
Our efforts have won us an independent award for the world’s most sustainable producer of protein by Coller FAIRR Index* for three years in a row.
* MOWI has been ranked first and one of seven low risk companies among 60 global animal protein producers in the 2024 Coller FAIRR Protein Producer Index.
From farm to fork
MOWI Salmon is 100% traceable
You have a right to care about how your salmon was farmed and raised, and that is why we’re giving you this handy tool to help you understand where our salmon comes from. It’s very important to us to recognize that each fish has its very own story – find out the one behind yours!
You have a right to care about how your salmon was farmed and raised, and that is why we’re giving you this handy tool to help you understand where our salmon comes from. It’s very important to us to recognize that each fish has its very own story – find out the one behind yours!
1 Scan
Scan the QR code on the packaging using your phone’s camera or QR code scanning app from the APP Store or Play Store.
2 Explore
You will be redirected to our website, where you can learn all there is to know about the MOWI salmon you hold in your hands.
3 Get inspired
Learn how to cook delicious MOWI meals.
ASC Certification
All MOWI products meet the Aquaculture Stewardship Council’s global standards for responsibly farmed seafood.
The Aquaculture Stewardship Council (ASC) promotes responsibly farmed seafood through its certification and labelling program. Working together with the aquaculture industry, seafood processors, retail and foodservice companies, scientists, and conservation groups, it helps to guide the industry towards an environmentally sustainable and socially responsible future.
The Aquaculture Stewardship Council (ASC) promotes responsibly farmed seafood through its certification and labelling program. Working together with the aquaculture industry, seafood processors, retail and foodservice companies, scientists, and conservation groups, it helps to guide the industry towards an environmentally sustainable and socially responsible future.
Where to find us
